So, as I drove to one of the 4 (yes, 4) Dollar Trees that are within a 5 mile radius of my house I noticed The Mighty Dollar. It seems the girls have gone there several times with my ex-wife and speak wonders of the new store. I was skeptical to visit as at the time I did not know anything about this company. My initial thought was that the Mighty Dollar was a mom & pop dollar store operation which in my experience usually feel like a family dropped a bunch of useless trinkets to be sold. Today I learned they're a regional company with an aggressive campaign to take the crown from the Dollar Tree.
They claim that they differentiate themselves by offering name brand products for only $1. They also claim they've sold merchandise with an original $100 price tag for $1. When I visited the store I saw nothing of the kind. It seemed like any other local dollar tree effort with a hell of a lot less variety than the Dollar Tree. The merchandise in most aisles is of the same quality as the Dollar Tree but quantities and variety are noticeably limited.
I seriously doubt they will create even the slightest dent on the Dollar Tree's throne but I will keep a close eye on their merchandise for comparison.
9 comments:
Good brief and this post helped me alot in my college assignement. Say thank you you as your information.
Understandably your article helped me terribly much in my college assignment. Hats incorrect to you post, will look forward for more related articles without delay as its one of my pet topic to read.
Most Mighty Dollars are awesome. That one down from us is a disgrace to the name.
Are they? This is the only one I know in town and yes, it does suck! Last month I took my girls to buy Valentine's Day cards for school and they didn't have any. At all!
Dollar Store
nice post, thanks for sharing...
Post a Comment